"I have known Ekta for many years. I first met her when she was starting her career at Westside, and I have had the privilege of watching her grow into a commercially astute retail professional.

What sets Ekta apart is not just her proven track record; it is the combination of skills that are genuinely hard to find in one person. She is driven, commercially aware, and brings high selection ability, strategic thinking, merchandising depth, financial rigour, and the ability to actually implement what she sets out to do. She does not just develop strategy; she drives it through to execution and makes it work for the business.

Ekta's understanding of the Indian retail market is something I want to highlight because it matters enormously and is consistently underestimated. I have seen many international consultants arrive with polished frameworks and very little feel for how Indian retail actually works: the consumer, the complexity, the pace of it. Ekta has that understanding. She knows this market, and that is exactly what makes her counsel so valuable.

She brings a whole-business perspective that most specialists simply do not have. I recommend Ekta without reservation. If you need someone who combines genuine strategic capability with hard-won commercial experience, she is exactly who you want in your corner."